When I built my beauty brand, Earth Based Body, I did all the things. I poured my soul into marketing, chased every shiny new trend, and worked myself into exhaustion that presented in hypertension and kidney damage. *Do not recommend.

I thought I knew what I was doing. Prior to EBB I was deep in the trenches of sales and marketing for beverage and lifestyle companies. I watched all the hustle porn, celebrated the “rise and grind” movement, and bought into the lie that if I just hustled harder, everything would fall into place. But the reality?

Yeah, turns out “just push through” is terrible business advice. The grind wasn’t just stealing my joy—it was literally trying to kill me. 

I had a decision to make: keep drowning in the chaos, or figure out a way to grow my business without burning myself to the ground.

Spoiler alert: I chose the second one.

I leaned hard into data, focused only on what actually moved the needle, and let go of all the marketing guesswork. And guess what? My business didn’t just recover—it thrived. 

Now, I help product-based founders (like you) ditch the marketing struggle bus, make smarter moves, and get back to feeling fired up about their brand again—without the stress sweats and burnout, and definitely without landing in the hospital.

I have the dance party mix ready. Let’s go!

Cheers,
Nancy